The Movie Insider

Based on Hasbro's line of giant robots that morph into cars, trucks, planes, ships and other technological creations. They are divided into two groups of robots, one led by Optimus Prime, who believes in tolerance and the sanctity of life, the other by Megatron, who espouses survival of the fittest and the extermination of biological life.

Hasbro will work with the production team and DreamWorks on all aspects of the film's creative development, marketing and promotions, and will manage merchandising in conjunction with the release of the film.

Introduced in 1984, the Transformers brand took the world by storm with its compelling saga of the Autobots versus the Decepticons. The innovative "Robots in Disguise" resulted in a tremendously successful toy line from Hasbro and Takara, comic book series, television program and an animated feature film. More than 20 years later, a new generation has discovered the excitement of the Transformers brand and its legendary characters, including the two leaders of the opposing sides: Optimus Prime and Megatron. Today, the franchise features a popular toy line, an animated series on the Cartoon Network and a chart-topping comic book series from IDW Publishing.