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news headlines
Friday, June 17, 2005 3:06 PM EDT
NBC Universal Announces 'Roadblock' for 'Kong' Trailer
NBC Universal will present an unprecedented motion picture preview "roadblock" as all nine of its networks simultaneously telecast the world premiere of the first trailer for Universal Pictures' King Kong, the dramatic adventure helmed by Oscar-winning director Peter Jackson, on Monday, June 27, from 8:59:30-9:02 PM ET.
As part of the ambitious, multi-pronged effort, the two-minute, 30-second teaser trailer will be broadcast at the same time on NBC, SCI FI, USA Network, Bravo, MSNBC, CNBC, Telemundo, Mun2 and Universal HD. The trailer will be offered in high-definition on NBC and Universal HD. The estimated potential audience of the combined networks would exceed 109 million viewers, surpassing the total distribution of any previous promotional broadcast.
The announcement was made today by Jeff Zucker, President, NBC Universal Television Group, and Stacey Snider, Chairman, Universal Pictures.
"This exciting and expansive campaign will allow us to stretch and realize the full promise of NBC Universal's formidable assets," said Zucker. "This concerted push will create a buzz across the spectrum of our networks that will build through King Kong's much-anticipated release."
of our shared commitment to accomplishing something of this magnitude."
"King Kong, as it's being interpreted by Peter Jackson, is the work of a master storyteller operating at the full height of his creative powers," commented Snider. "We are immensely excited to allow the world its first glimpse of this extraordinary film and its remarkable central character with an event that is as ambitious and momentous as King Kong deserves. This roadblock demonstrates just how coordinated and unified a company NBC Universal has become in just over a year, and we are proud of our shared commitment to accomplishing something of this magnitude."
The specific schedule for the airing of the teaser trailer on each of the NBC networks is as follows:
- NBC: immediately following "Fear Factor"
- USA Network: immediately following "Law & Order: SVU
- SCI FI Channel: immediately following "Stargate-SG1"
- Bravo: immediately following "West Wing"
- Universal HD: immediately following "Airport '77"
- MSNBC: immediately following "Countdown with Keith Olberman"
- CNBC: immediately following "Cover to Cover"
- Telemundo: immediately following "La Mujer en el Espejo"
- Mun2: teaser trailer will premiere during the two-hour block of "The Roof."
Other components of the cross-promotional campaign include providing NBC's and Telemundo's owned-and-operated and affiliated stations with the full teaser trailer along with exclusive behind-the-scenes material to run soon after the world broadcast premiere. The teaser trailer will also air on the Tuesday, June 28th edition of "Access Hollywood."
The teaser trailer for King Kong will make its on-screen debut in movie theaters worldwide on Wednesday, June 29th.
Also on Monday, June 27, in concert with the NBC Universal roadblock, the King Kong teaser trailer will debut online, on multimedia-enabled personal wireless communication devices and at several high profile out-of-home locations.
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Paranormal Activity (R)
$16,387,327Avg. Gross: $35,203 in 2,404 Theaters
Cumulative Total: $84,627,372
Law Abiding Citizen (R)
$7,403,630Avg. Gross: $18,627 in 2,764 Theaters
Cumulative Total: $51,485,280
Couples Retreat (PG-13)
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Cumulative Total: $87,026,280
Where the Wild Things Are (PG)
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Cumulative Total: $62,650,379


